Straight answers about sending email
These are the questions people ask before their first bulk send, answered the way we would answer them in a message. They cover sending without a domain, warm up and authentication, what a campaign costs, and what anonymity on an email actually means.
On this page
Most writing about bulk email is either a warning or a sales page. These are neither. They are the questions we are actually asked, answered with the mechanics behind each one, including the places where the honest answer is that nobody controls the outcome and the best you can do is make a bad result cheap.
| Question group | What it settles | Where to start |
|---|---|---|
| Sending | how to send at all, with or without a domain | How to send bulk email without a domain |
| Getting to the inbox | warm up, authentication and why mail is filed as spam | Why emails go to spam |
| Pricing | what a campaign costs and what the result was worth | What bulk email costs per thousand |
| Privacy | what anonymity on an email actually covers | Can an anonymous email be traced |
How do you send bulk email at all?
Three questions cover the whole of getting a campaign out: what to do when you have no domain, what a dedicated sender is, and how to run the first send without putting anything you own behind it.
- How to send bulk email without a domain
- What is a dedicated sender
- Test a campaign without risking a domain
The five minute version of all three is on how it works, and the volume side is on bulk sending.
What decides whether mail reaches the inbox?
Four questions, and they are the ones most people meet in the wrong order. Warm up and authentication come first, spam filing is what happens when either is missing, and a suspension is what happens when a provider decides the pattern is not worth carrying.
- What email warm up is and can you skip it
- What DKIM, SPF and DMARC are for
- Why emails go to spam
- When a sending account is suspended
Nobody outside a receiving mail server decides where a message is filed, and nothing here claims otherwise. What we do control is that senders are warmed before you touch them and that the complaints a campaign produces land on our sending infrastructure rather than on an address of yours.
What does a campaign cost and what was it worth?
Two questions that belong together, because a price per thousand means nothing until you know what the send brought back. The second one is the arithmetic most people skip.
The current figures, the single send package and the prepaid wallet are on pricing.
How anonymous is an anonymous email?
One question, answered in three parts, because the recipient, an administrator and a formal legal process can each see different things. It is the page to read before sending anything consequential.
Sender privacy here is a product feature rather than an accident, and the detail is on anonymous sending.
Two things you will not read anywhere on this site: that a message is certain to reach an inbox, because no sender decides that, and that anonymity is absolute, because no service can make it so. What we do instead is supply senders that are already warm, take the complaints onto our own infrastructure, and make a campaign that goes badly cost you that send and nothing else.
If you would rather ask than read, contact us and we will answer in plain words.