Off domain sending after a burned domain

PhantomFox runs the off domain sending system for agencies that will not risk another one. Campaigns leave our sending infrastructure rather than anything you own, so the unsubscribes and the spam reports a hard send produces never attach to a domain of yours again.

On this page
  1. What does a burned domain actually cost?
  2. What does off domain sending change?
  3. What do you have to set up to send this way?

Burning a domain is an expensive way to learn something everyone learns once. The campaign ends, the domain keeps the record, and every ordinary message the agency sends afterwards is treated as if it were still that campaign.

What does a burned domain actually cost?

More than the domain. Client mail lands badly, invoices go missing, proposals sit in junk folders and the team starts apologising for things that have nothing to do with outreach.

Agencies usually respond by buying a second domain and repeating the experiment more carefully, with smaller batches and a gentler ramp. The second one goes the same way, because the risk was structural rather than careless, and no amount of care changes who carries the complaint record.

What does off domain sending change?

It removes your domain from the transaction. Campaigns leave sending infrastructure that belongs to us, is already warm and is built to absorb the reaction that cold sending produces.

The unsubscribes and the spam reports land here, not on an address your agency uses for anything else. A campaign that goes badly costs you that send, never the address your business runs on.

What do you have to set up to send this way?

Nothing. There is no domain to buy, no DKIM or SPF record to publish, no DMARC policy to decide and no warm up to sit through, and nobody on your team needs technical experience to run it.

Volume runs to ten thousand, a hundred thousand or a million messages depending on the plan, priced per message from a prepaid wallet. The route is described on how it works and the numbers on pricing.

Cost of a burned domainOn your own domainSending off domain
Client mail after the campaignlands badly for monthsunaffected
Invoices and proposalsfiltered without warningunaffected
Buying a replacementanother domain, another warm upnothing to buy
Complaint recordpermanent, and yoursheld on our infrastructure
Cost of a bad campaignthe address you work fromthat one send

Agencies that want to see where mail is landing before committing read deliverability testing for inbox placement, and those already closed down somewhere read alternative sending after a shutdown. Send the next hard campaign without putting a second domain behind it, and keep the one your clients already write to for the mail it was bought for.

By Raze, Founder. Updated .

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