White label sending for agencies
PhantomFox runs the white label sending system for agencies that resell it. The capacity is warm, the configuration is nothing, and what your client buys from you is a campaign that goes out the same week rather than an invoice for a month of preparation.
On this page
Reselling sending is a good business right up to the moment the thing you resell takes a month to start. Then the margin is eaten by unbillable setup labour and the client is irritated before the first reply lands. This page is about selling sending that is ready on the day you sell it.
Why is setup the worst part of reselling sending?
It is unbillable, invisible and slow, and it is the part a client remembers. Buying a domain, publishing records and warming a mailbox produces nothing anybody can read for weeks.
Agencies end up discounting the first month to cover the silence, which turns the best margin in the deal into the worst one. The obstacle was never the price of the tooling; it was the calendar.
What does white label sending hand you instead?
Sending capacity that is already warm, with no DKIM, SPF or DMARC to publish, no mail server to run and no deliverability consultant to hire. Your client watches a campaign leave in the week they signed, and you keep the month you would have spent preparing.
Nothing technical is asked of them either, which matters when the person paying has never held DNS access in their life. The route is set out on how it works.
How do the economics work for a reseller?
Bulk messages are priced per message from a prepaid wallet, so your cost moves with volume while your price does not have to. A single send package covers the client who wants one campaign rather than a programme.
Because the sending lives here, the complaints a cold campaign generates land on our sending infrastructure rather than on anything carrying your agency name. Read pricing and the dedicated sender option before you quote.
| Week of a first client month | Reselling a normal provider | Reselling PhantomFox |
|---|---|---|
| Week one | domain bought, records published | first campaign written and sent |
| Week two | warm up trickle, nothing real sent | second campaign, replies read |
| Week three | warm up continues | volume raised |
| Week four | first real campaign | result reported, retainer renewed |
| What the client saw | a month of preparation | four weeks of sending |
Agencies juggling many client campaigns read multi client sending for lead generation, and founders sending their own announcement read launch announcement sending for founders. Quote a client this week and have the campaign out in the same week.