First contact sending for a cold list
PhantomFox runs the first contact system for marketers with a cold list. The first message to people who have never heard of you leaves from warm capacity here, so the reaction it provokes lands on our sending infrastructure instead of the address your business runs on.
On this page
A cold list is the only list where the first send is also the riskiest one. Nobody on it asked for the message, so a share of the recipients will mark it, and whichever address carried the message keeps that record. This page is about sending first contact from somewhere that can absorb it.
Why is the first message to a cold list the dangerous one?
Because the reaction arrives before the results do. Unsubscribes and spam reports peak on a first send and settle afterwards, and a business that used its main domain has bought that peak permanently.
Marketers usually discover this a month later, when ordinary mail to customers starts landing badly. The campaign ended; the record did not.
What does first contact sending do about it?
It moves the first send off anything you rely on. The message goes out from capacity that was warmed here, with no domain to buy, no records to publish and nothing to configure, and the unsubscribes and spam reports it collects land on our sending infrastructure.
A campaign that goes badly costs you that send, never the address your business runs on. The steps are set out on how it works.
What can you actually learn from one cold send?
Whether the offer is wanted, which is the only question a cold list can answer. Send to ten thousand, a hundred thousand or a million people depending on the plan, point the replies at your own marketing inbox, and read the answers where you already work.
If the offer lands you can repeat it knowing it works; if it does not, you paid for one send. Read bulk sending and pricing for the numbers.
| First contact to a cold list | From your business domain | From capacity here |
|---|---|---|
| Getting able to send | domain, records, warm up | five minutes |
| Spam reports on send one | recorded against your domain | our sending infrastructure |
| Unsubscribes | your domain carries them | our sending infrastructure |
| Ordinary mail afterwards | lands worse for months | unaffected |
| Cost of a bad offer | the address you run on | one send |
Marketers with no DNS access read no setup sending without DNS access, and those who would rather not touch settings at all read no configuration sending for marketers. We do not sell or supply lists, and we do not send to a list that was clearly harvested. Bring your own list and send the first message today.