Launch sequence sending for course sellers

A course launch is a sequence with a deadline built into it. The cart closes on Sunday night, and an email that reaches half the list on Monday instead of Friday is not a late email, it is a lost sale. Everything on this page is about the sequence leaving on the schedule it was written to.

Why does a cart open sequence underperform?

Usually because the sends drift. The first email goes out cleanly, the second is throttled, the third reaches a slice of the list, and by the closing email the audience has received a different sequence in a different order than the one you wrote.

Sellers read the low conversion as a copy problem and rewrite the emails. The copy was fine; the delivery schedule was not.

What does launch sequence sending do?

It sends each email in full, on the hour you chose, to the whole list. Capacity is already warm, no domain or DNS work is required and no technical experience is assumed, with volume to ten thousand, a hundred thousand or a million messages depending on the plan.

Replies come back to an inbox you nominate, which during a launch week is where the objections worth answering appear. The order of operations is on how it works.

What does a launch week cost to send?

Bulk messages are priced per message from a prepaid wallet, so a five email sequence to a list of twenty thousand is simple arithmetic rather than a plan upgrade. The single send package covers a seller launching once.

Whatever the sequence collects in unsubscribes and spam reports lands on our sending infrastructure rather than on the domain your course logins run through. See pricing and bulk sending.

Sellers who also promote an offer they do not own read offer campaign sending for affiliates, and those running a live cohort read promotion sending for online stores. Set the sequence up and let it leave on the hours you wrote for it.