Launch announcement sending for founders
PhantomFox runs the launch sending system for SaaS founders. The senders are warm before you arrive, so a waitlist built over six months hears about the release on the day it ships instead of the day your new domain finishes warming up.
On this page
A launch has one good day. Founders who spend it waiting on a mail provider to approve an account, or on a fresh domain to finish a warm up, lose the only moment the announcement was worth sending. PhantomFox exists so the announcement leaves when the product does.
Why does a launch email so often miss the launch?
Because the sending is set up last, after the product and the page and the pricing. The founder discovers on launch morning that the provider wants a verified domain, published records and a fortnight of gentle volume before anything resembling a waitlist can be mailed.
The announcement then goes out in pieces over a week, to people who already read about it elsewhere. The product shipped; the news did not.
What does the launch sending system actually do?
It removes every step between having a list and sending to it. No domain to buy, no DNS record to add, no warm up to sit through and no technical work of any kind, so an account opened this morning can mail the whole waitlist this morning.
Volume runs to ten thousand, a hundred thousand or a million messages by plan, which covers a waitlist and the second and third follow up that usually matter more. The order of operations is on how it works.
What does it cost to announce a release?
A single send package covers one launch, and bulk sending is priced per message from a prepaid wallet if the announcement turns into a sequence. Replies can be pointed at your own inbox, so the founder answering early customers does it where they already work.
The spam reports a first announcement collects land on our sending infrastructure rather than on the domain your product signs in with. See pricing, or go straight to bulk sending.
| Launch week | From your product domain | From warm capacity here |
|---|---|---|
| Monday | provider asks for domain verification | account opened, list uploaded |
| Tuesday | records published, waiting | announcement sent in full |
| Wednesday | warm up trickle begins | replies read and answered |
| Friday | a fraction of the list reached | follow up sent to non openers |
| Risk carried | your product domain reputation | our sending infrastructure |
Founders selling a course or a digital product read launch sequence sending for course sellers, and those pushing an offer rather than a release read offer campaign sending for affiliates. Open an account and tell the waitlist today.