Dedicated sender for cold email agencies
PhantomFox runs the dedicated sender system for cold email agencies. Senders are warmed before you touch them, there is no domain to buy and no DNS record to add, so a new client campaign leaves at full rate on the day you sign the client.
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An agency that buys a domain for every client spends its first fortnight doing nothing a client can see. The domain is registered, the records are added, the inbox is warmed by hand, and the campaign that was sold in January goes out in February. PhantomFox removes that fortnight, because the sender your client’s campaign leaves from was warmed long before you asked for it.
What does a cold email agency lose to setup?
The first two weeks of every retainer, and the goodwill that goes with them. A client who signed for outreach watches an agency buy a domain, wait on records, then trickle a handful of messages a day through a mailbox nobody reads.
By the time real volume is possible the client has already asked what they are paying for. None of that fortnight is outreach; it is preparation a client never agreed to fund.
What does the dedicated sender system do?
It hands you sending capacity that is already at full rate, separated per client, with no configuration of any kind on your side. There is no DKIM to publish, no SPF line to edit, no DMARC policy to argue about and no mail server to keep alive.
You sign in, paste the list, write the message and send. Volume runs to ten thousand, a hundred thousand or a million messages depending on the plan, and the sequence end to end is written out on how it works.
What does it cost to run a client on it?
Bulk sending is priced per message from a prepaid wallet, and a single send package covers an agency that only needs one campaign out the door. Because the sending sits here, the unsubscribes and the spam reports a cold campaign brings land on our sending infrastructure rather than on an address your agency runs on.
Most agencies start with one client, read the result, then move the rest across. The current numbers are on pricing, and the done for you route is dedicated sender.
| Step in a new client campaign | On a domain you bought | On a PhantomFox sender |
|---|---|---|
| Buying and pointing a domain | a day, then waiting on records | nothing to buy |
| DKIM, SPF and DMARC | copied from a guide, checked twice | nothing to configure |
| Warming the mailbox | two to four weeks of trickle sending | already warm |
| First real campaign | week three of the retainer | the session you signed in |
| Where complaints land | the domain you just bought | our sending infrastructure |
Agencies running several clients at once read multi client sending for lead generation next, and those reselling under their own name read white label sending for agencies. Load one client list and judge the whole idea on the replies it brings back.