Reply routing to your own inbox
PhantomFox runs the reply routing system for marketers who want answers in their own inbox. Point the reply address at the mailbox you already work from, and the answers arrive where your notes, your calendar and your colleagues already are.
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The replies are the campaign. Everything else is a delivery mechanism, and a tool that keeps the responses inside its own interface has quietly taken the most valuable part of the send away from you.
Why do replies end up somewhere useless?
Because most sending tools treat the reply as an inbox feature and keep it in a dashboard nobody on your team opens. The person who should answer a warm reply is in their normal mail client, not in a campaign tool.
Answers go stale for days at a time, and the export at the end of the month is a list of conversations nobody had. The send worked and the opportunity did not.
How does reply routing work here?
You nominate the reply address, and it is the mailbox you already use. Sending happens on our infrastructure and the answers arrive in yours.
That keeps the two things separate in exactly the right way: the volume, the unsubscribes and the spam reports stay on our sending infrastructure, while the human responses go straight to you. The full sequence is on how it works.
What does that change about how you work a campaign?
It puts the follow up where the work already happens, so a reply can be answered in the same client that holds your calendar and your CRM connector. Nothing has to be checked in a second place.
It also means the results of a campaign are yours to read directly rather than summarised for you. Volume still runs to ten thousand, a hundred thousand or a million messages by plan, priced per message from a prepaid wallet on pricing.
| Part of a campaign | Where it lives | Who deals with it |
|---|---|---|
| The send itself | our sending infrastructure | us |
| Bounces | our sending infrastructure | us |
| Unsubscribes and spam reports | our sending infrastructure | us |
| Human replies | the inbox you nominate | you |
| The decision about what worked | your own reading of the replies | you |
Recruiters who live in their mailbox read candidate outreach sending for recruiters, and marketers reading the answer to a brand new offer read campaign proving at a hundred thousand. Set the reply address to your own inbox and send the first campaign.